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NUA INTERNET SURVEYS NUA INTERNET SURVEYS NUA INTERNET SURVEYS
Weekly free email on what's new in surveys on the Internet
By Nua Email: surveys at nua dot ie Web: http://www.nua.ie/surveys/
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July 13th 1999 Published By: Nua Limited Volume 4 No. 27
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CONTENTS
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SURVEYS THIS WEEK:
EDITORIAL Search engines don't index the best part of the Web
because it's not commercially viable for them to do so.
Sorcha Ni hEilidhe in Members Only.
CHILDREN/YOUTH :Over 3 Million Youths Online in Britain
:College Students Provide a Vibrant Net Market
DEMOGRAPHICS :Almost One Million Online in Arab Countries
:Online Racial Divide Perpetuates
E-COMMERCE :Arab Ecommerce Market Worth USD95 Million
:Report Profiles Aussie Net Shopper
:Israeli Ecommerce Worth USD1 Million Monthly
:Corporate Sites Need to Get Sticky
GOV/LEG :Ireland Accelerates Internet Development
:Hong Kong to Introduce Ecommerce Bill
ISPS :Total Free Net Access in Europe?
PUBLISHING :Local News Pivotal for Online Newspapers
CUSTOMER SERVICE :Poor Consumer Loyalty at Travel Sites
:eCommerce Sites Fail on Follow-Up
SEARCH TOOLS :Search Engines Only Index One Sixth of Web
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EDITORIAL - Members Only - Sorcha Ni hEilidhe
<http://www.nua.ie/surveys/analysis/weekly_editorial.html>
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Perhaps this is common knowledge but I personally find it intriguing
that the biggest search engines on the Web still only index
less than one tenth of the Web. I have a fundamental problem with the
perpetuation of the virtual myth that the Web is growing at such a rate
that search engines cannot come up with ways to track the growth.
The long and short of it is that search engines can't be bothered
indexing the other 90 percent of the Web for the simple reason that
it's not commercially viable for them to do so. That's a fair enough
reason but it
The sites most likely to be found on a search engine or a directory are
US-based, commercial and highly trafficked. These are the very sites
who spend millions on their marketing budgets and are least in need of
the additional endorsement of being listed on a search engine.
If a huge organisation like Yahoo! can only get it together to index
7.4 percent of the Web then isn't' it time we stopped referring to it
as a search engine and start thinking of it as a members only
commercial online country club. If you've got the cash, you're in.
In fairness to Yahoo!, they never call themselves a search engine or
directory and in their press material they describe what they do
carefully: "Yahoo! contains organized information on tens of thousands
of computers linked to the Web."
<http://docs.yahoo.com/info/misc/history.html>.
Two scientists from the NEC Research Institute in Princeton carried out
a study on the Net's loudest search engines and found that not only do
they not index the best part of the Net but they are most likely to
index commercial over educational, US over European and popular over
relatively unknown.
For the full article please see:
<http://www.nua.ie/surveys/analysis/weekly_editorial.html>
For editorial archives please see:
<http://www.nua.ie/surveys/analysis/weekly_editorial/archives/index.html>
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DIGESTS START HERE
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CHILDREN/YOUTH
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=11>
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NOP Research Group: Over 3 Million Youths Online in Britain
In the UK, over 3 million Internet users are aged 17 or under, according
to a report by NOP Research. This represents an increase of 12 percent
in the six months since January 1999.
The study estimates that 46 percent of British children have now shopped
online, while 17 percent have made an online purchase. The most popular
products to buy online are games, music, tickets and videos, with
purchases typically made using the credit card of a parent, according to
the report.
NOP found that most children are engaged in another activity while using
the Internet, with 58 percent listening to music, 23 percent watching
TV, 13 percent listening to the radio and another 13 percent reading a
magazine.
Socially, Internet users are held in high esteem by British children,
and were widely perceived as 'clever', 'friendly', 'cool', 'trendy' and
'rich' by both users and non-users. 79 percent of British children say
that the Internet helps them to learn.
NOP estimates that half of the British children that access the Net do
so from home, with one third accessing the Net from school. The
remainder goes online at the homes of friends or relatives, or at a
parent's place of work.
One less positive finding of the report was that a third of UK children
with Internet access have reported finding content that has 'upset' or
'embarrassed' them, up from 20 percent just six months previously. 58
percent of these children described the offending information as 'rude'.
Another recent survey on the UK market, conducted by Fletcher Research,
found that 61 percent of Internet users under the age of 18 are female.
The study found that while the Internet is largely perceived as a
genderless medium in the UK, boys and girls have substantially different
Internet usage habits.
It found that almost 50 percent of UK boys spend time downloading music
and software, compared to just 16 percent of girls. Further, half of UK
boys go online to access entertainment information, compared to just a
quarter of UK girls. In contrast, girls are more likely to use the
Internet to interact with other people, spending more time sending
email, and using chat rooms.
<http://www.nop.co.uk/internet/surveys/pr22.htm>
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CUSTOMER SERVICE
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=47>
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Internetnews.com: eCommerce Sites Fail on Follow-Up
In a study of 50 of the leading ecommerce sites on the Web, Rubic Inc
found that businesses are loosing customers and money due to a lack of
basic post-sales customer support.
The study, "Evaluating the "Sticky" Factor of E-Commerce Sites", found
that just 16 percent of the top sites had sent a follow-up email to
customers who had made a purchase on their site in the last 30 days.
More importantly, only 2 percent of those were personalised.
The majority of sites failed to communicate effectively with their
existing customers, according to the authors, with just 4 percent
implementing a strategy of personalisation. With a 60 percent customer
turnover every six weeks, ebusinesses need to implement simple marketing
skills to increase loyalt, the report advised.
When responding to follow-up offers, only one quarter of sites
recognised the repeat purchaser. 40 percent of email product queries
went unanswered despite promises of replies within two days. Only just
over half, 57 percent, allowed customers to access a database to check
the progress of their purchase.
The study concluded that Ecommerce sites need to concentrate on
personalisation and effective ongoing customer dialogue rather than
relying on pricing to keep customers coming back.
<http://www.internetnews.com/ec-news/article/0,1087,4_157361,00.html>
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NielsenNetRatings: Poor Consumer Loyalty at Travel Sites
There is very poor consumer loyalty to individual travel web sites,
according to an Internet travel market report by Nielsen/Netratings. The
study found that online travel consumers will surf all competing Web
sites before coming to a decision about a travel product.
The two most popular sites with online travel consumers were
travelocity.com and previewtravel.com. However, the study found that of
those consumers that visited travelocity.com, 15 percent also visited
previewtravel.com, 23 percent visited expedia.com, and 10 percent
visited lowestfare.com.
Similarly, visitors to previewtravel.com also visited Expedia, 11
percent, while 15 percent visited travelocity.com. One interesting
finding of the report was that there was a greater instance of consumer
loyalty at previewtravel.com. This was attributed to the fact that the
greater portion of visitors to previewtravel.com are women, with women
tending to surf less than men.
The study found that consumers were also spending less time surfing the
Net's top travel sites. Priceline.com was the best performing site in
this category, with the average visitor spending 21 minutes at the site.
The biggest source of consumer revenue at travel sites is airline
tickets, with travelocity.com, previewtravel.com and expedia.com
generating the highest ticket sales.
Personalisation and quality customer service will be key to making the
travel consumer loyal to a particular site, with the result that this is
where the major sites will be focusing their investment, according to
Peggy O'Neill, Senior Analyst at NetRatings.
The study was conducted in May 1999 and is based on traffic data 46
travel sites, with over 13 million visitors.
<http://www.nielsen-netratings.com/>
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DEMOGRAPHICS
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=18>
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DITnet: Almost One Million Online in Arab Countries
Over 920,000 people had Internet access in the Arab region by the end of
April 1999, according to a report by DITnet. The study was conducted
with Internet Al-Alam Al-Arabi (IAW) magazine. Countries in both Africa
and the Middle East were included in the survey.
The report estimates that there are now approximately 338,200 Internet
subscribers in the Arab region, up from 236,000 at the end of 1998. The
opening up of the Saudi-Arabian market has driven this growth
considerably, according to the report, averaging at 43 percent over a
four-month period across the region.
The United Arab Emirates now has 204,300 users, while Lebanon/Syria have
132,200, Egypt has 207,200, Saudi Arabia has 112,500, Kuwait, 62,800,
Jordan, 50,00, Oman, 40,0000, Tunisia, 15,000, Morocco, 32,500, Bahrain,
32,500, Qatar, 27,500, and Yemen, 6,300.
The study calculated that on average there are 2.5 users per subscriber
across the region, with the exception of Egypt, where they calculated
that there are 4 users per subscriber account. Difficulties arose in
accurately calculating the number of subscribers in the region due to
ISPs tendency to inflate their subscription figures in the face of the
competition. Overall, the study reports a margin of error of 5 percent.
<http://www.ditnet.co.ae/itnews/newsmay99/newsmay77.html>
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National Telecommunications and Information Administration:
Online Racial Divide Perpetuates
Ethnic minorities, rural communities and the poor are still being left
behind in the Internet society, according to a new report from the US
Department of Commerce. The NTIA report found that money is the single
greatest determinant of who has Internet access in the United States.
In racial terms, the study found that a third of white households had
Internet access in 1998, up from one fifth of households in 1997. In
contrast, just 11.7 percent of black households had Internet access last
year, up from 7.7 percent in 1997. Similarly, just 12.9 percent of
Hispanic households in the US had Net access in 1998, up from 8.7
percent in 1997.
In terms of income, the study found that the annual income of a poor
rural household ranged between USD5,000 and USD10,000, with just 2.9
percent of this population having Net access. In stark contrast to this,
62 percent of urban households with an income of over USD75,000 had Net
access.
The findings of the 'Falling Through the Net' report are based on a
survey conducted in December 1998.
<http://www.ntia.doc.gov/ntiahome/digitaldivide/>
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E-COMMERCE
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=14>
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DITnet: Arab Ecommerce Market Worth USD95 Million
Online consumers in Arab countries have spent an estimated USD95 million
on ecommerce in the past year, according to DITnet.
While the number of online consumers that made an online purchase in the
past year remains small at 9 percent, this compares to 4 percent twelve
months ago. The vast majority of purchases, 82 percent, are made at the
Web sites of international retailers. Amazon was the most popular
international ecommerce site, while Sakhr was the most popular Arab
shopping site.
In 48 percent of cases, the main reason for buying online is the lack of
availability of the products purchased in the consumer's local market.
This is followed by ease of purchase, 45 percent, the convenience of
comparing products online, 32 percent, comparing prices, 24 percent, and
ease of payment, 21 percent. Cheaper prices are generally not an
important consideration for the Arab online shopper, according to the
report.
On average, Arab consumers spent USD1,056 online over the year, however,
the mean amount may be much less than this, as some shoppers spent up to
USD95,000 in that time. In 82 percent of cases, payment was made using a
credit card, with 11 percent of consumers preferring to pay by bank
transfer, and 3 percent by cheque.
Largely in keeping with global trends, the most popular products to buy
online were software, purchased by 48 percent of those who bought
online, followed by books, 28 percent, PCs and peripherals, 26 percent,
and audio CDs and CD Rom, 11 percent. Gifts were purchased by 7 percent
of those that bought online, followed by travel, 5 percent, and food
products, one percent.
Of those who bought online in the past year, 33 percent made just one
purchase, with 26 percent making two online purchases and 23 percent
making three purchases. Just 18 percent of those who bought online made
more than three online purchases.
The findings are based on a survey of 1,000 Internet users across the
region, conducted in April 1999. The survey was conducted by the
research unit of Internet Al-Alam Al-Arabi, IAW.
<http://www.ditnet.co.ae/itnews/newsjune99/newsjune22.html>
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APT Strategies: Report Profiles Aussie Net Shopper
The typical Australian Net shopper is male, thirty years old with an
income of USD46,886, and spends USD200 online in the year, according to
survey by APT Strategies.
The study found that two thirds of Australian Net shoppers are men, who
the report describes as independent thinkers. Over 50 percent will vote
for the establishment of an Australian republic.
43 percent of those surveyed by APT had made an online purchase. Of
these, 75 percent plan to buy books online over the next six months,
with almost as many planning to buy CDs. In addition, two-thirds plan to
pay their bills online in the next six months. The study also found that
58 percent of those surveyed plan to buy sex products, with 42 percent
expecting to do their grocery shopping online.
As can be expected, experienced users were most likely to buy online.
The study found that 78 percent of those consumers that had been online
for over eighteen months had made over ten online purchases.
The findings are based on a survey of 12,000 Australian Internet users.
It was conducted in June 1999.
<http://www.aptstrategies.com.au/press_relations/Men_Cruise.htm>
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Internetnews: Israeli Ecommerce Worth USD1 Million Monthly
Delegates at a recent Net conference in Tel Aviv were told that Israeli
ecommerce generates in the region of USD1 million per month. The
estimate was tendered by Avi Behagen, Marketing Development Manager of
the Israeli ISP, NetVision.
Three main factors will drive the development of the Internet in Israel
over the next few years, according to Behagen. These were identified as
banks, newspaper giants, and communication companies.
In particular, banks are expected to invest heavily in infrastructure
and ecommerce initiatives, as well as in the acquisition and development
of ISPs and portals. Israeli newspapers are also expected to make a bid
to dominate the market with the launch of national portals, as has been
the case elsewhere around the world. To date the industry has shown
little interest in the Internet.
At present, between 12 and 13 percent of Israeli households are thought
to have Internet access. However, the case was also made at the
conference that a minimum penetration of 20 percent would be needed to
sustain a viable ecommerce economy. High computer and
telecommunications costs were identified as two of the major impediments
to Internet growth in Israel.
Earlier in the year Israeli banks were authorised to develop their
online banking services.
<http://www.internetnews.com/intl-news/article/0,1087,6_157101,00.html>
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Internetnews.com: Corporate Sites Need to Get Sticky
A study of ten of the largest companies in the US, "Project ESII:
Capitalizing on Enterprise Systems and Infrastructure", found that large
companies need to have corporation wide consensus for successful online
enterprise systems initiatives.
According to the study, the majority of corporates lacked cohesion and
need to implement procedures to "glue" thinking on and management of Web
based commerce or enterprise systems. Businesses failed in their online
enterprises primarily because of a lack of managerial and technical
collaboration.
Companies hoping to integrate entreprise systems with the web were
advised to educate management both to think differently and to
understand business differently. The Concours Group, author of the
report, outlined several methods for businesses to adopt among those the
need for businesses to clearly map short and longterm goalsof their
enterprise project.
<http://www.internetnews.com/bus-news/article/0,1087,3_158341,00.html>
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GOV/LEG
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=19>
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Reuters: Ireland Accelerates Internet Development
The Irish government has announced an USD80 million investment in an
undersea fibre-optic super highway that will revolutionise the country's
Internet infrastructure.
The US fibre-optic firm, Global Crossing, has been contracted to develop
the network which is expected to be operational by mid-2000. The effect
will be to increase international network capacity by 15 times, at one
tenth of the current cost. The scheme will provide a capacity of over 25
gigabytes-per-second to the US in addition to twenty-four European
cities.
Under the terms of the agreement, the state body the Industrial
Development Authority, IDA, will manage the country's bandwidth,
transferring purchased capacity to telecommunication carriers and
service providers. The goverment has agreed to underwrite the scheme,
making it a joint public and private body venture.
The announcement was made by Prime Minister Bertie Ahern, who believes
that the initiative will secure Ireland's bid to be an ecommerce hub.
The project is also seen as key to attracting future investment as well
as retaining the already substantial foreign investment in the country.
In addition, Ireland will invest USD90.78 million in the development of
the domestic telecommunications infrastructure, with plans to develop
the country's broadband infrastructure to over 120 centres across the
country. A development fund of USD2.55 million has also been made
available to SMEs to help with the establishment of ecommerce
initiatives.
<http://www.reuters.com>
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Hong Kong Government Infomation Centre: Hong Kong to Introduce Ecommerce
Bill
The government of Hong Kong has announced that an ecommerce bill is to
be put before the Legislative Council later in the year.
The Electronic Transaction Bill, prepared by the Department of IT
Services, will provide initial legislation for the recognition of
electronic records and digital signatures, making ecommerce contracts
legally binding. In addition the bill will provide a modus operandi for
Certification Authorities, which are to be set up to authenticate the
identity of those involved in ecommerce transactions.
Driving Hong Kong's bid to become a hub for the region, the government
has also established a number of complimentary measures, including an
Electron Services Delivery scheme, ESD, and a public certification
authority and a Certification Authority Recognition Office, set up
through the Hong Kong Post.
<http://www.info.gov.hk/eindex.htm>
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ISPS
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=22>
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Reuters: Total Free Net Access in Europe?
While Jupiter analysts believe that free Net access in Europe is
imminent, the major European ISPs are not convinced that advertising and
ecommerce can cover the cost of telephone calls.
AOL Europe and T-Online, two of the biggest providers in Europe, are
particularly hesitant about providing total free-to-air access in
Europe. AOL believe that total free access will attract a divergent
demographic which may not be attractive to advertisers. They believe
that subscriber names, credit card numbers and basic personal
information is what will attract advertisers and subsequently drive
revenue to their site.
ISPs are trying out several different revenue models mostly inspired by
the particular company's core business.Dell Computers have just launched
a free service which they hope will help sell more PCs. Tesco Plc hope
to drive traffic to their retail Web site. Freeserve are concentrating
on trying to build a fully enabled portal site. Telefonica SA, the
largest Spanish phone company set up an ISP in the hopes of boosting
traffic on their telephone network.
Some analysts are predicting that given the number of ISPs competing for
the same market, it's only a matter of time before one of them offers an
entirely free service. One provider X-Stream Technologies is already
doing that. On certain weekends they send out emails to their subscriber
base informing them of free number to dial up for Internet access.
<http://www.techserver.com/noframes/story/0,2294,67602-107001-757452-0,0
0.html>
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PUBLISHING:
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=46>
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Editor & Publisher:Local News Pivotal for Online Newspapers
A new study from Editor & Publisher has found that while local news is
the most popular content at online newspaper sites, readers are often
disappointed with the product. On average, users rated the quality of
online local news at just 4.5 points out of 10.
As can be expected, local news was ranked higher by readers of smaller
newspapers. The study found that 83 percent of users of newspapers with
a circulation of less than 250,000 are most interested in local news
stories. This compares to 58 percent of users of papers with a
circulation of over 250,000. In addition, the study found that over 50
percent of users prefer to access national and international news from
major news sites rather than from their local newspaper site.
One third of users that access news at higher circulation newspaper Web
sites say they have reduced their consumption of off-line newspapers,
compared to 25 percent of users that access smaller circulation papers.
This may be due to the fact that bigger newspapers make more content
available online, according to the report.
However, the Web public has been less likely to reduce its consumption
of newspapers than other media since going online. The study found that
greatest decrease has been in the consumption of videos, cited by 35
percent of respondents, followed by telephone usage, 30 percent, TV, 29
percent, radio, 25 percent, compared to newspapers, 18 percent.
Overall, email remains the first port of call of 91 percent of Internet
users, with 82 percent going online to read the Web edition of
newspapers. In terms of content, the most popular content is local news,
accessed by 72 percent of users, followed by weather news, 40 percent,
national news, 39 percent, and classified ads, 38 percent.
The report cautions that in general, newspaper publishers need to
balance the print and online edition of the paper, and to conduct more
and regular audience research. E&P estimate that just one fifth of
online newspapers currently conduct audience research and that they need
to use the demographic information on their users more effectively.
The findings are based on an online survey of 53,000 readers of 75
online newspapers across the US. It was conducted between February and
June, 1999. A prize of a laptop computer was offered to respondents to
the survey.
<http://www.mediainfo.com/ephome/news/newshtm/stories/063099n3.htm>
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SEARCH TOOLS:
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=29>
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CNN Interactive: Search Engines Only Index One Sixth of Web
The extent of the Internet which is indexed by search engines is
diminishing rapidly according to a new study by NEC Research Institute
in Princeton, New Jersey. The 1998 study found that one third of the
Web was covered by search engines, now only one sixth of the Web is
covered.
The study found that Northern Light had the largest proportion of the
Web indexed however this was found to be only 16 percent of the Web.
Last year Hotbot were the largest search engine and they had 34 percent
of the Net covered.
In a study of 11 search engines Northern Light was followed by Snap with
15.5 percent of the Web covered, Altavista also with 15.5 percent,
Hotbot with 11.3 percent, Microsoft with 8 percent, Infoseek with 8
percent, Google with 7.8 percent, Yahoo with 7.4 percent, Excite with
5.6 percent, Lycos with 2.5 percent and Euroseek with 2.2 percent.
The study found that on average it takes a new site 6 months to be
indexed on a search engine. The study suggested that the cost of
maintaining ever larger databases was the reason why search engines had
relatively low amounts of content indexed.
According to Steve Lawrence and C. Lee Giles, authors of the study, 800
million pages of the Web are now searchable. In 1997 that figure as 320
million.
<http://www.cnn.com/TECH/computing/9907/08/search.engines.ap/>
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NUA LIMITED
Nua is a leading Internet Strategy and Services Company - a digital
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that are committed to the Internet helping them build and manage a
significant and successful Internet presence.
Nua has received an array of awards since its genesis in 1996. Among
those are the coveted "Best Overall World Wide Web Business
Achievement", the top prize for website development in Europe.
<http://www.nua.ie/about/review.html>
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information contained in this newsletter. The content has been
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